INSIGHT
Conversations around prostate health for many are still seen as taboo, with social discomfort around this area of the body leading to dangerous health ignorance. However, as people with a prostate age, the risks to life grow, making it critical they are aware of the multiple risk factors.

In our research we also uncovered increased challenges around gender reassignment and prostate health, leading to a lack of awareness and misinformation about prostate cancer.

Strategically we wanted to ensure Janssen Oncology encouraged everyone with a prostate had permission to be proud of their health and be prostate health aware.

IDEA
By the age of 50 a prostate has grown to roughly the size of a ping pong ball, when healthy.

Our idea was to create a little reminder delivering an important message. We used humour to disarm and break down health ignorance, producing a set of 4 films, interrupting relatable everyday moments with an inclusive campaign to encourage people with a prostate to get it checked.

Each film establishing a key risk, from family history of prostate cancer, age, ethnicity through to gender identity awareness of the condition to open the subject up, create better awareness and encourage people to get checked out. Launched during Movember 2021. Films directed by Jason Wingard, Produced by EMU Films and stills by Dan Walmsley.

Work produced for HAVAS Lynx Group and Janssen Oncology.