Challenge
Restylane SHAYPE aimed to redefine the HA filler market but risked being seen as just another product in an already expansive portfolio. The chin is a key area of confidence for people when considering facial balance and structure. We needed to educate and empower both HCPs and consumers around the chins role in shaping appearance.

Solution
We created ‘The Shaype of…’ campaign, a bold and versatile campaign tailored to resonate with both HCPs and consumers. By positioning Restylane SHAYPE as a state-of-the-art product driven be revolutionary science and technology, the campaign highlights the products unique ability to empower individuals to sculpt their appearance like never before.

Campaign shot with Vivienne and Tamas.

Work produced for HAVAS Consumer Health and Galderma