Global health misinformation is spreading faster than medicine. An industry whitepaper written as a global call to inform the misinformed.
Challenge
The pharmaceutical industry now finds itself at the centre of an escalating public-health emergency, where false and misleading health information spreads faster than the truth.
Four in five HCPs believe their patients have been harmed by misinformation, whilst a third of patients regret a health decision they made based on false information.
From AI-generated falsehoods to viral “miracle cures,” misinformation has become one of the most urgent health threats of our time, eroding trust in science, delaying diagnosis and treatment, and putting lives at risk.
Solution
Introducing ‘Doctored Truths’ - our rallying call to empower pharma with the insight, tools, and collective momentum needed to tackle the growing crisis of health misinformation. We gathered over 1.4 million data points from patients and healthcare professionals and published our findings in an industry-leading white paper and awareness campaign. Across film, webinars, keynote presentations and industry publications, we sounded the alarm while providing practical, actionable solutions.
Work produced for Havas Lynx.
Working with Chris Will, Ben Neilson, Claire Knapp, Vernon Bainton and Chris Wellard.
The truth is the antidote
Challenging AI Platforms:We even asked AI platforms what they would advise for the health information they provide users. Their results were clear. Speak to the experts and seek qualified medical advice.
