Launching a category challenger against the status quo to go beyond with a new class of neuromodulation.
Problem
In the neuromodulator category, there has been one standard for decades. It has become the de-facto name for the category. But consumer demand has shifted to have different beauty ideals, with purity and longer-lasting results demanded. Ax consumers, as well as HCPs, are willing to invest in the best standards available to them, and their customers.
Solution
Go Beyond the standard, with an iconic mirror moment to truly see and feel results that usher in a new dawn in the class of neuromodulation. Galderma have invested in developing a product that works faster, and lasts longer for a high end consumer and HCP. Our launch needed to elevate the category and offer a premium feel that understood how far consumers will go for the best.
Campaign shot with Jonas Lindstroem and Vivienne and Tamas.
Work produced for Havas Consumer Health and Galderma.
Working with Paul Kinsella, Jake Smith, Isabella Pepe, Jake Smith, Tadhg Gorman and Stephanie Hutton.
Go Beyond
Creating A World Where You Can Go Beyond The Standard
Working with Vivienne and Tamas, and ELMNTL we created a filmic world brought to life in post, rich with purity and reflections and the allure of outstanding mirror moment results.
