INSIGHT
As the summers of 2018 and 2019 set new records for temperatures as the residents of Manchester basked in the sun, and with shocking statistics like Melanoma has increased in men by 175% since the 1990s, the risk of Melanoma needed some exposure.

IDEA
We turned to the iconic cultural history of Factory Records to raise the profile on Melanoma. Taking our Factor51 sun protection campaign to the streets of Manchester and Bluedot festival to spread the word, and some suncream on sunbathers, and ravers.

Work produced for HAVAS Lynx Group, and Melanoma UK.