INSIGHT
An all too familiar truth of what is important to people living with MS disappearing before their eyes was the catalyst for us to bring about the need for better conversations. Patient HCP dialogue around their disease management often overlooks the value of those quality of life measures to the people trying to keep what matters to them whilst living with the condition.

IDEA
On World MS Day in 2018, our idea was to turn the day into an activation, encouraging the community to demand more and speak for what matters most to them, not letting their invisible symptoms control them any longer. We created a time-lapse film of an ice lady, her life-size pose of someone afflicted by fatigue - a real symptom of MS, and watching her reform from a melted state to drive home the need to protect what is important before it disappears.

Work produced for HAVAS Lynx Group and Sanofi.