INSIGHT
MPS I is a rare disease, affecting 1 in 100,000 worldwide. This creates an incredible sense of isolation for those dealing with the condition. But there needed to be one common goal, to make the support experience for this disease as connected and understanding as possible.

IDEA
Our solution was to create a brand defined by a uniting purpose, bringing everyone together for the benefit of the MPS community, at every stage of life with the condition. The MPS All For One brand supports all stakeholders with an investment in the disease, from HCP, PAGs, Sanofi people to the parents, adults, teenagers and children, with the aim to help simplify understanding of life with the MPS I.

We commissioned illustrator Rose Blake to create a sympathetic suite of brand illustrations depicting the varying stakeholders, and created a brand the reflected the unique patterns of life with condition, working across a range of print and digital materials. MPS All For One was created to be above and below brand.

Work produced for HAVAS Lynx Group and Sanofi.