INSIGHT
For people living with Multiple Sclerosis (PwMS) there are everyday challenges that go unmet through a lack of disease understanding and treatments not fitting their quality of life needs. These challenges vary and can affect personal life, work life and sexual life.

But in this neurological field, the only real experts are those living with MS.

IDEA
The World vs.MS campaign was born with the intent to create a community of experts - PwMS and galvanise them, crowd-sourcing their everyday challenges to tackle them, from hosting hackathons as ideation sessions for solutions to the challenges faced by the community, to producing talk to your doctor guides that equip PwMS to demand more from their lives with MS, and even generating the world’s first pharma sponsored emoji, sitting neatly on almost 15bn worldwide to create better conversations around MS and other neurological conditions.

The campaign ran for 3 years, producing films for social, content for social, print and a number of events, as well as content for World MS Day. The campaign now continues under MS One To One for Sanofi and their ongoing support for the MS community. Shots by David Boni.

Work produced for HAVAS Lynx Group and Sanofi.