INSIGHT
The brain is a mystery even within the field of neurology. Smouldering disease in Multiple Sclerosis is an emerging subject in Secondary Progressive MS (SPMS), further challenged with science being unable to easily penetrate the blood-brain-barrier to understand more about the devastating impact it can have within the brain.

IDEA
Our idea was to bring the mysteries of the brain to life, creating a world that translated across a mystery series that would captivate the attention and the minds of Neurologists during the virtual ECTRIMS congress. We positioned the HCPs as the sleuths, and through a beguiling set of illustrations of Robert Hunter, we created a detailed and rich world full of intrigue, primed for delving deeper to explore and solve a scientific story waiting to be uncovered.

Illustrations by Robert Hunter.

Work produced for HAVAS Lynx Group and Sanofi.