INSIGHT
Smouldering disease is silently going about increasing neurological damage to people with Secondary Progressive MS (SPMS). With little discussion about the subject and limited understanding creating further risk, it could silently carry on.

IDEA
Our solution was to challenge the HCP audience to listen hard and consider deeply something that might be silently wreaking havoc in their patients. Using the medium of sound we created a distinctive binaural soundscape and listening experience, immersing the viewer into an animated world of smouldering MS.

The film also wanted to feel authentic, so we used a real patient voice to deliver the voice of smouldering disease.

Animation by Ben Fearnley.

Work produced for HAVAS Lynx Group and Sanofi.